![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/07102e4e-25bf-42e2-aab7-69c7f6a6432a_rw_3840.jpg?h=8289aed951f990ebb7f1067a80038f2d)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/2d971bca-f5fa-4dd1-a82e-065a2c21e514_rw_3840.jpg?h=0ed1266d3ba3b407f454d754b5c474e6)
Market research and rebranding campaign to help save the dwindling cookie brand, Earnest Adams.
Research focused on competitors, macro trends, and target audience to help develop a new brand identity and honesty that customers were searching for. All findings and brand strategy were compiled into a dossier designed with the new brand aesthetic in mind.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/31f9a4a8-a9b8-4019-9d92-d1076e89e2a4_rw_1920.jpg?h=33e5574606b7784f7376792bd7038326)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/85c34178-5d5c-48b1-a1b4-614a6bf95189_rw_1920.jpg?h=4664ccc13346b94f6fb81ba8317ba0ed)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/41ab17cc-65fd-4793-9f4b-148dae6dbcfa_rw_1920.jpg?h=8650f6cac2be68ef3eae05f88b5d62ac)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/28c584a8-d8c8-4736-8c32-157bb8b58517_rw_1920.jpg?h=660590faa276f97c9e9b39526ea53583)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/6e6f5843-6af7-4602-8088-8bda4fbaaa4c_rw_1920.jpg?h=967fcb84341ee545a1f4bfbbef52f966)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/3e137b57-7b0e-4d82-8979-a46c52885be3_rw_1920.jpg?h=50c937f88bae8b27c2280ffbb5587227)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/b3df5350-fac3-411b-8675-8cc327db7523_rw_1920.jpg?h=5b57efba6cd0bdfea7e36a1c267172b5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/bc2c242f-27d5-4f23-8a82-c51af25a277b_rw_1920.jpg?h=44bfd58f3aa399b85686878cd8b1c9de)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/9298b316-c20a-4bf6-9768-2b0b88ca3b77_rw_1920.jpg?h=74801103a2443bf5a76355247ad78fce)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/eae9d974-be38-4f32-9ec3-5f6f26b18395_rw_1920.jpg?h=6cf21bf48f19bf9e5b153ae99706004f)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/64aa0f9c-cea9-49ef-bc16-c00cad49d3b6_rw_1920.jpg?h=b16c18f008ef27097356cb5a77d1256a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/19de2e62-4737-46d4-adcd-a8a6f28cda26_rw_1920.jpg?h=93913f37bd4eead6b1839ba283e7d632)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/403e2cf8-ad97-42e4-8df3-36a2b88142e3_rw_1920.jpg?h=97e8fc63505695fb11722914f85fe2d4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a8cf493c-4599-476c-b535-e6c1d94a0248/4b1957f5-b114-4f6b-a4a0-6c9a60029d84_rw_1920.jpg?h=c0963d0a7094804543d2f835c28304a2)